A good design can make a web site stand out among dozens of competing sites selling similar products. It can boost traffic and sales and encourage customers in coming back.
Navigation is seen as the key - the first step to building a simple yet effective eCommerce site. One of the most important factor is to ensure that it's easy for users to download a page, find an item, make a purchase, and navigate through page after page without losing track of the starting point.
According to Bacheldor (2000), the experts also advise avoiding gimmicky splash pages (animation that moves across the home page) and intro pages that have little more than a company name and a "click here to enter" button. Besides, the need to download software should also be avoided.
It is also recommended that each page have a link back to the home page. Search engines should be near the top of the home page. The search engine should be able to return applicable results even if the words entered by the user are misspelled.
For example, Gmarket is an online shopping site which I visit almost everyday as I find it as a convenient, price competitive and secure shopping platform for reliable goods and services from all over the world. It has a simple layout and a 'search box' for me to search for the items I would like to purchase. Overall, it is a fun and enjoyable experience shopping at Gmarket because of its convenient and efficient manner.
Simplicity seems to be the best strategy in web design for eCommerce. Finally, I would like to share a video on the evolution of eCommerce. Hope you would find it useful.
References:
Bacheldor, B 2000, 'The Good--And Not Good Enough--Of Web-site Design', Information Week, viewed 3 June 2011, http://www.informationweek.com/773/design.htm
Navigation is seen as the key - the first step to building a simple yet effective eCommerce site. One of the most important factor is to ensure that it's easy for users to download a page, find an item, make a purchase, and navigate through page after page without losing track of the starting point.
According to Bacheldor (2000), the experts also advise avoiding gimmicky splash pages (animation that moves across the home page) and intro pages that have little more than a company name and a "click here to enter" button. Besides, the need to download software should also be avoided.
It is also recommended that each page have a link back to the home page. Search engines should be near the top of the home page. The search engine should be able to return applicable results even if the words entered by the user are misspelled.
For example, Gmarket is an online shopping site which I visit almost everyday as I find it as a convenient, price competitive and secure shopping platform for reliable goods and services from all over the world. It has a simple layout and a 'search box' for me to search for the items I would like to purchase. Overall, it is a fun and enjoyable experience shopping at Gmarket because of its convenient and efficient manner.
Simplicity seems to be the best strategy in web design for eCommerce. Finally, I would like to share a video on the evolution of eCommerce. Hope you would find it useful.
References:
Bacheldor, B 2000, 'The Good--And Not Good Enough--Of Web-site Design', Information Week, viewed 3 June 2011, http://www.informationweek.com/773/design.htm
Nielsen, J, 2000, 'Is Navigation Useful?', Useit.com, viewed 3 June 2011, http://www.useit.com/alertbox/20000109.html
Image Source : Gmarket
Video Source: demandware@YouTube
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